Success Story

Sheseido Creates a Closer Relationship with Teenage Customers

One of Shiseido’s core visions is to deliver value to its customers. The cosmetics manufacturer wanted to take its Beau-co app to the next level and develop a closer relationship with its teenage customers by delivering an experience in a lively and engaging way to its younger customer base, who predominately use smartphones.



Providing humanlike interactions, even in Japanese

Founded in 1872, Shiseido is the fifth largest cosmetics company in the world and operates in 120 countries and regions. Despite being steeped in history, innovation has always been at the heart of the business and Shiseido is using Teneo to develop a closer relationship with its younger customer base.

Shiseido recognized that a conversational aspect would give them the desired interaction and provide a wealth of information about their customer base, but building and delivering such an app in Japanese was a challenge. Not only are words and phrases built complexly, but users frequently insert non-Japanese characters if using a text input. Teneo was the only Natural Language technology capable of delivering a human-like, intelligent experience not only in Japanese, but in over 35 other languages too.

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We wanted to create an intelligent online assistant that was easy to update with new knowledge and capabilities, that would deliver a high quality of service, and create a positive customer experience.

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